Microsoft is quietly sunsetting everything they cant make money on with AI.
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The console wars have ended. The PC is victorious.
Some victory. PC sales have been plummeting in favour of mobile and now component prices. Console space is now done with any semblance of competition - Sony is a monopoly and will soon start behaving as such. And xbox's portfolio of many many IPs will go straight to the bin.
Ah fuck I forgot about mobile and I hate to consider it.
Yeah. That old lady spending £3000 a month on gems for "Royal Candy Blaster Treasure Blitz Origins" is the gaming industry now. :(
You mean Tencent mobile games
This is for the best. As someone who is forced to work with a lot of Microsoft infrastructure let me tell you things have never been this broken before. They keep doubling down on AI and it simply doesn't work.
I feel you brother. It's bad. They are pushing AI features at the speed of light but forgetting that other things need attention too. Log a support ticket and it spews out AI shit that I have already tried or doesn't help.
My favorite last week was 2 dead support numbers and a third that let to AI which happily told me it has a solution that will fix the problem. The link it sent brought me to the bing search page.
I was so happy to finally talk to indian support a day later.
didn't the new exec come from their AI division?
Is this how they put her out to pasture? "Your AI division has been such shit that we'll put you in charge of a division we plan to close..."
It's insane how Microsoft is handling Xbox:
- They have their own console and Windows
- They bought everything they could and now own most of the biggest gaming franchises outside of Nintendo: Activision-Blizzard. Minecraft. Halo. Call of Duty. Warcraft. Starcraft. Diablo. Candy Crush. Elder Scrolls. Fallout. id software. Bethesda.
They have everything in place and are still getting slapped around by Valve and Sony and are now talking about shutting down everything?
As a long time IT guy... this is how Microsoft does everything
They thoroughly shit the bed, it's an astonishing display of incompetence.
I love how corporations work.
"Hey, we completely fucked this up. We mishandled it, made decisions our customers hate, and now we're scrapping it because we might lose money.
"Could we fix it? Sure. But that would mean changing the business model that made us money 20 years ago, and that’s terrifying. There’s a risk we might lose money."
"And sure, the board won’t lose a dime personally. But the stockholders, basically meerkats who scatter at the first loud noise might panic. And we can’t have that. We might lose money."
I think they are sunsetting whole company.
That's what their actions felt like for decades yet somehow they've always kept chugging along.
I love how nobody here is getting me actual picture. They're not going to sell Xbox to people anymore. What's going to happen is they're going to turn to a subscriber model where you have to log into a data center that they control and use your browser to play video games. Paying a monthly subscription for the privilege of playing their exclusive games. In fact I will bet money that the first product that will be introduced with this feature is going to be the highly anticipated upcoming Grand Theft Auto 6.
Mark my words. Either at the time of release or shortly thereafter they're going to introduce the ability to subscribe to play GTA 6 in your browser on a remote gaming system. And then they're going to phase out physical Xbox systems over the next couple of years.
This has been tried before and never worked well. What makes you think its going to work any better now?
I even have a free controller google gave me when they tried it.
The only thing that makes me think it might work this time is that for some reason Microsoft has this magical ability to take a bad idea, make the shittiest possible iteration of it and have it mysteriously become the most widely-adopted standard against all logic.
My feeling on Xbox since Xbox One days has been pretty much "this is an awesome platform, you're sitting on a gold mine Microsoft, what the fuck are you doing?"
The last bit of brilliance they did utilise properly was GamePass, and of course they cocked that up by getting greedy.
Last few years have been extremely rough. The only lucky thing about this is that instead of full Xbox exclusivity Microsoft was pushing Xbox/Windows cross functionality. ...Yeah, I've been pivoting to PC, but Steam/GOG instead.
The Xbone is what made me go PC full time.
Been a Xbox gamer since the original Xbox with Halo CE. LAN parties galore. Halo 2 and the beginning of Xbox Live was amazing. Bought a X360 at launch, got Gears and Crackdown for the Halo 3 multiplayer beta. Halo 3 was peak.
And then Xbone announced. Always online. Kinect required. "Sports" "Live TV". Yeah, not falling for that. "Can't just flip a switch".
Yeah I cancelled my Xbox Live sub and built a PC. 2500K with a 550ti. Haven't looked back since. All of my friends in our group did the same, but some bought a PS4 as well for the SP games.
Microsoft just doesn't care. They have enough money to not care. But the writing has been on the wall for a long time for Xbox and I'd be genuinely surprised if they release another console and I'd be even more surprised if anyone actually buys it. It's a dead ecosystem.
It’s been a sad thing to watch. I was the biggest Xbox fan in my circles in the 360 & One days. But by the time Series X came out, I was so disappointed in their games that I still don’t own it. Microsoft bought so many companies that I thought would bring games. Yet, most of them aren’t producing anything.
xbone was the beginning of the end. when the enshittification kicked in before we had a word for it.
Enshitification has been a thing since the 1940s. I remember in the 80s my grandma saying she used to get pretzels from the corner store. Big soft gooey chewey pretzels.
Now, in the 80s, I could only get a factory made crunchy pretzel rod.
And today? Unless you're buying a whole bag, you can't get pretzels at all.
When you set an impossible goal (30% yoy profit margin for the gaming division), you know that you are killing off that division, just, slowly.
Satya just really wants an AI girlfriend that is also in everyone's homes simultaneously, that he can use to spy on everyone for the NSA.
Not that it directly matters, but I did literally work for MSFT during the 360 3RR / Windows 8 era.
I kinda know at least a little about the uh, corporate culture.
They’re sunsetting the platform alright, but nothing about it is quiet
I hate that Xbox is a joke now and that it's going to die out. I hate that there is going to be less competition in the console space. I hate that Microsoft have no idea what the fuck they're doing.
When xbox first hit the scene it was a breath of fresh air. Now its just a stale fart, its time for it to die.
I guess they're going to go all-in on AI despite only 3.3% of MS365 subscribers paying for Copilot. Stonks?
That was a really interesting interview. I liked that he did have some advice for the new Xbox boss at the end, basically "go talk to other people who have held similar positions in other games companies, like Reggie Fils-Aime. Tho he does seem pretty convinced that the new boss' job will really be to kill off Xbox in order to make more room for AI
This isn't new. I heard them say years ago "yeah Sony won the console war but that doesn't matter" implying cloud gaming
Look some people may say Xbox has confusing naming scheme, but it's very simple, number just goes up:
First one is Xbox one. Noone in Microsoft is dumb enough to call "one" console that isn't first of the series. Then Xbox X (because X is Roman 10) then the Xbox 360.
Very easy
Announcing the Xbox One 2 SL XLS SE Pro, which is the basic version, and the Pro version, the Xbox Two 1 SE SL XS SLB Enterprise, both of which are vibe-coded Windows apps that stream Gamepass games without installing anything but take up 100GB of hard drive and still run your GPU at 100% somehow. The latter costs twice as much and you get a different Minecraft cape with it. They update on a completely separate schedule to the rest of Windows, but if you run either one and the updates aren't in sync it deletes your Documents folder.
It's not good for the consumer to have less competition on the market. But is there any legit reason to own an Xbox?
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