When you set an impossible goal (30% yoy profit margin for the gaming division), you know that you are killing off that division, just, slowly.

Satya just really wants an AI girlfriend that is also in everyone's homes simultaneously, that he can use to spy on everyone for the NSA.

Not that it directly matters, but I did literally work for MSFT during the 360 3RR / Windows 8 era.

I kinda know at least a little about the uh, corporate culture.