If "everyone will be using AI" and it's not a bad thing, then these big companies should wear it as a badge of honor. The rest of us will buy accordingly.

They don’t need to court developers, they need to court consumers. The games will be sold wherever people are buying.

The reality is, that it’s often stated that generative AI is an inevitability, that regardless of how people feel about it, it’s going to happen and become ubiquitous in every facet of our lives.

That’s only true if it turns out to be worth it. If the cost of using it is lower than the alternative, and the market willing to buy it is the same. If the current cloud hosted tools cease to be massively subsidized, and consumers choose to avoid it, then it’s inevitably a historical footnote, like turbine powered cars, Web 3.0, and laser disk.

Those heavily invested in it, ether literally through shares of Nvidia, or figuratively through the potential to deskill and shift power away from skilled workers at their companies don’t want that to be a possibility, they need to prevent consumers from having a choice.

If it was an inevitability in it’s own right, if it was just as good and easily substitutable, why would they care about consumers knowing before they payed for it?

Corporations are not our friends, even when they seem friendly, like Steam. However, they can be useful allies, so I'm glad to see this response from Steam.

The ethics and utility (or lack thereof) of AI is an important discussion in it's own right. In terms of Steam though, I really don't think it's relevant. Players want the disclosures, that's it, that's all that should really matter. Am I missing some nuance here?

It's all they had to say for me to continue ignoring Epic.

Consumers have a right to be informed of information relevant to them making purchasing decisions. AI is obviously relevant to the consumer and should be disclosed.

"Calls to scrap" the disclosures make it sound like a societal movement, when in fact it's just two people with obvious bias: Tim Sweeney and some guy who promotes Tim Sweeney's products on youtube.

I don't give a flying frog what they think. When I allow someone to sell me something, I like to know what's in it.

I'm glad for those disclosures (because I'm not touching AI games), but tons of devs don't disclose their AI usage, even in obvious cases, leaving us to guessing :/

Man I use AI a lot and I'm not even going to dispute that lol. It's absolutely true.

Extremely common Valve W

Based Ayi Sanchez

....what calls? No one is calling for this. One dude said it was unnecessary. That's not a call, it's an opinion. He's not out picketing for the end of fucking AI labels.

We need laws passed where AI should have to be clearly labeled or the user faces severe fines. Robo calls and AI IVR phone systems should clearly tell you "this is AI".

Use of AI should be disclosed the same way 3rd party DRM and EULA agreements are. And similarly it should mention some details. People are free to boycott Denuvo if they want, but people are also free to buy it anyways if they want. Disclosure is never a bad thing.