"There's no such thing as bad press" is such a dogshit saying that is demonstrably untrue. There is absolutely bad press, just because we're talking about it doesn't mean it's good for the product. For every one schmuck who thinks they'll buy Borderlands 4 just to prove how good their computer is, there's a hundred people who have decided never to buy it at all and half if them have written off gearbox entirely.