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[–] 368 points 7 months ago (6 children)

what if we cannibalize our long-term viability for a short-term gain says every dipshit in charge of tech hardware manufacturing.

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  • [–] 197 points 7 months ago (8 children)

    you know when the bubble pops and they no longer have AI companies buying RAM they will switch back to consumers and keep the high prices.

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  • [–] 140 points 7 months ago (1 child)

    if they're still around when the financial shell game they're playing finally comes to a stop. who am i kidding the government will bail them out.

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  • [–] 99 points 7 months ago (3 children)
  • [–] 22 points 7 months ago* (2 children)

    if the US government were actually funded by taxes, then everything the government does would be with "my money"

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  • [–] 47 points 7 months ago (1 child)

    Every business is doing this for everything. To different degrees but they are all chasing their “get our fortune now and get the fuck out because the sky is falling” mentality. Have been since Trump 1.0 and now it’s accelerating rapidly.

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  • [–] 19 points 7 months ago

    You have to remember that "get that bag" is practically inherit to business. We spend a lot of time and effort making it illegal to fuck people over and do bad business stuff, but kinda-sorta since Regan the businesses have slowly been winning that battle.

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  • [–] 27 points 7 months ago (4 children)

    That's every company, most upper management don't stay in one position for more than 2 years. So the system is setup for short term gains because investors aren't interested in long term investments and the blowback is the next guys problem. Who then is looking for the next big win to cover up the last guy issues without fixing anything. Then they bring in someone to clean up the mess and the cycle starts again.

    Plus most consumers have short memories or don't have an alternative so their stuck. There are small groups holding on but for 75% of the world's population right now it's Android or iOS, AMD or Intel, AMD or NVIDIA, Samsung or WD or Seagate or SanDisk, Att or Verizon, Apple or Microsoft, and so on.

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    [–] 161 points 7 months ago (1 child)

    Makes sense. CPU/Mobo/RAM typically go together in a rebuild. Storage, case, PSU, perepherals, GPU can often carry over between builds as they're all pretty backwards compatible.

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  • [–] 84 points 7 months ago (3 children)

    Yeah. This makes pretty good sense. Make some ram and SSDs - lowee the price - and I'm sure Motherboard sales will go up.

    It's funny how people don't want to buy motherboards without anything else

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  • [–] 66 points 7 months ago (5 children)

    I only change motherboards when moving up to the next RAM format or CPU chipset. I stick with AMD due to cost and low thermals, and while their CPU generations shared the same interface I had one mobo for DDR3, one for DDR4, etc.

    Can't wrap my head around constantly upgrading the mobo to be honest. Sure, they have lots of features but I haven't seen a situation where a mobo would be an upgrade worth doing without also upgrading everything else.

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  • [–] 47 points 7 months ago* (1 child)

    Just use Intel CPUs and you'll understand, as they seem to invent a new incompatible socket every five minutes requiring a new mobo.

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  • [–] 89 points 7 months ago (13 children)

    I don't understand what their long-term plan is here. Even if AI isn't a bubble eventually all of the AI companies are going to get to a point where they don't need more compute because they're working on algorithmic optimisations because they decide that that's cheaper.

    Then they're going to have to pivot back to the consumer market. Except by that point it won't even be a consumer market because China will have eaten their lunch.

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  • [–] 47 points 7 months ago (1 child)

    The plan is to continue making bank until the companies are done with them, then sell to consumers again without missing a beat.

    Source: the GPU shortage we just went through.

    Future source: the CPU shortage scheduled for 2026.

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  • [–] 20 points 7 months ago (2 children)

    That's my point though they can't do that.

    The market isn't just going to wait around for them to get around to selling to consumers again. China is going to see an opening and they're going to manufacture their own chips and make bank. Then when the traditional manufacturer is getting their head out of their arses then realise there market share has vanished. All 100% their fault.

    They have decided to shoot themselves in the foot because someone's convinced them they won't ever need legs ever again.

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    [–] 87 points 7 months ago (2 children)

    On the plus side, indie games that don’t require a rocket ship for a PC have never been better. So, can still play some good stuff on my old clunker. Thanks to Steam/Proton, they run even better on my old computer.

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  • [–] 49 points 7 months ago (2 children)

    Would be nice to see the gaming industry pivot back to making innovative games within the constraints of hardware, instead of just expecting customers to throw ever more powerful (and power consuming) hardware at it.

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  • [–] 19 points 7 months ago (2 children)

    As much (well deserved) hate that Nintendo gets, they are fantastic at this. They seem to be able to make games look good on low powered systems with stylistic decisions and smart optimization/coding. They learned some pretty important things in the NES/SNES era about using tricks to squeeze performance out of the few KB/MB they had to work with.

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    [–] 69 points 7 months ago (1 child)

    Somebody pop the zit that is AI.

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  • [–] 63 points 7 months ago (11 children)

    It's such a shame to see high-performance computing and gaming more broadly become largely unaffordable. Hell, prior to the DRAM shortage, the current-generation game consoles were already MORE EXPENSIVE than they were at launch. And it's just going to get worse.

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    [–] 63 points 7 months ago (1 child)

    At least people aren't buying at these high prices, wouldn't want them to stay there after all.

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  • [–] 45 points 7 months ago (6 children)

    This is a good point, we don't need PCs to be this expensive.

    I just hope we don't fuck up the whole thing and end up with cloud computers or end up not making new PCs..

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  • [–] 33 points 7 months ago (6 children)

    I'm pretty convinced this is the play. Drive up DIY PC parts then promote thin cloud clients as a way to have a PC without paying the crazy prices that they set. It's a lot easier to tell you "it's safer for the children" and pillage every file, action, and keystroke for AI training and data brokerage. Your owned PC is a black box for them and it's their wet dream to own it for you... As a subscription of course.

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  • [–] 28 points 7 months ago (3 children)

    5 years ago I would’ve called you insane, but with everything happening right now… it’s a distinct possibility.

    RAM’s unaffordable, GPU’s will likely be harder to come by and more expensive. Microsoft is actively driving people away from Windows, Steam is launching their Steam Machine…

    Here’s hoping many gamers will jump to Linux and grow that platform instead. But even then, too expensive hardware will be an issue.

    We’re living in interesting times.

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  • [–] 55 points 7 months ago (12 children)

    I went from thinking about a full rig upgrade, to just buying the best used processor and GPU my am4 board could handle with my current PSU and ddr4 ram.

    Went from a ryzen 1600x and a Nvidia 1060 to a ryzen 5 5600x and a Radeon rx 6600 xt. I'll be able to ride that out for a few years no problem.

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    [–] 52 points 7 months ago (1 child)

    Burst the fucking bubble already. I'm edging so hard right now.

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  • [–] 42 points 7 months ago (5 children)

    Next up: MSI, ASUS, ... are pulling out of the consumer market due to falling revenue causing major price hikes.

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    [–] 42 points 7 months ago (1 child)

    This is hilarious. Intel after many years finally fixed their manufacturing process, but won't be able to sell chips because of memory crunch

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    [–] 41 points 7 months ago (3 children)

    Or gpu prices or hdd/ssd prices that never recovered from the tsunami. Consumers just keep getting fucked.

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    [–] 38 points 7 months ago* (last edited 7 months ago) (3 children)

    I fear they will pull a GPU and the storage prices will be permanently 50% higher after.

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    [–] 37 points 7 months ago (2 children)

    Our economy increasingly is consumed to serve the rich. They are eating the world. Grocery stores increasingly cater to the wealthy. So do the automakers. Billionaires are buying up whole city blocks for themselves. And now we won't be able to buy electronics because they've taken the resources for their speculative investments, and if they crash the economy our tax dollars will be appropriated to bail them out. It's almost like we're barreling towards a violent confrontation between the classes...

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    [–] 31 points 7 months ago (5 children)

    I'm on ryzen 9 5900x, rtx 3080, 32 GB DDR4, with mobo and psu that's ~€850 today and it will play most modern games on high settings 1080p at +100 fps. Computer hardware these days is a lot more like car hardware than it used to be. Generational improvements aren't as big and the price for a used 5 year old unit is a ⅓ of a new one. Unless you absolutely need the latest and greatest go with a used last gen.

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    [–] 26 points 7 months ago

    I haven't made any purchases since tariffs drove up prices.

    I was prepping to build a new NAS in 2026.

    Not anymore sellouts.

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  • [–] 22 points 7 months ago (1 child)

    Time to buy an AM5 MOBO to upgrade in 2028 then.

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  • [–] 21 points 7 months ago* (last edited 7 months ago) (2 children)

    I'm sure it doesn't help that motherboard manufacturers have increasingly been targeting "whale" consumers over the last 10-15 years. I remember when a top of the line motherboard would cost you $300; and an average board was around $100-150.

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