Availability is some of the issue as well. I was able to snag an Ioniq 5 in May because another guy's credit was rejected and I had called at the right time to add myself to the list for the new trim level.
I've been on the list at every dealer in SK for over a year and I've been called only twice, with both vehicles being the matte black. I don't know why they even send matte painted cars here, they're dirty the moment they're exposed to air.
Meanwhile, there are many Ioniq 5s collecting dust in dealer lots in the US.