Small gang pvp is still probably the best part of it. You can use filaments to fling up to 25 people in fleet to a random system in null sec (two variations of filament to consume - an area of null with more pvp activity recently or with little to no pvp recently). People love using this to go get null fights.

It has a 15 minute cooldown to use one again I think and you can rinse and repeat to try another area of null again :)