“For quality games media, I continue to believe that the best form of stability is dedicated reader bases to remove reliance on funds, and a hybrid of direct reader funding and advertisements. If people want to keep reading quality content from full time professionals, they need to support it or lose it. That’s never been more critical than now.”
The games media outlets that have survived, except for Gamespot and IGN, have just about all switched to this model. It seems to be the only way it survives.
But weren't game reviews essentially ads paid by the publisher? Because that's what it looks like from the outside, since the reviews are increasingly poor quality that largely focus on positives and ignore negatives. Some games that completely flopped due to technical issues got glowing reviews by journalists, probably because they were paid handsomely for that review.
I think game journalists should avoid advertisements as much as possible because once they rely on it, the temptation to allow their content to be colored by whatever attracts advertisers is too much. They should be solely focused on attracting readers, which means they need to be reader supported.