I think you're misunderstanding what people are saying. The author of the article is clearly trying to say that major video game studios should stop focusing on high fidelity games, making unrealistic statements about market demands (let's be real, that's not how people select what games to purchase. The art style is certainly a factor, I've not played games with art styles that don't jive with me and I've certainly had gaming experiences elevated by brilliant artwork, but regardless of art direction, of the gameplay isn't for me I'm not going to play it) and honestly it feels like the author was told to write an article to support the title rather than reporting on actual industry trends or providing real criticism ongoing industry trends. The entire argument the author is trying to make falls over when you consider any market segment other than the AAA developers