Especially given the lack of ways to really differentiate your product, it was bound to become increasingly commodified and end up with a few producers who manage to operate efficiently and the rest going under.

Honestly I’d kinda be glad if, when I go to the store, I’m not met with 65 completely identical options and have to explain to the pot sommelier that I just would like some pot please, and that the 16 creative adjectives that have been affixed to the front of the word “preroll” are largely inconsequential to me.