Beyond legal action, major appliance retailers have launched a fear campaign in recent months. In the province’s mainstream media—especially in Quebecor outlets, which is a business partner of Tanguay—readers were met with alarmist headlines predicting 30% price hikes for appliances.

It's a lie. If they believed they can sell for 30% more they would have already done so. Remember, prices are set by the seller to whatever the market would bear. Costs are kept as low as possible.