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[–] 41 points 3 months ago* (2 children)

Fun fact FutureBrand used sat photos of the Amazon river to build the logo for the new tourism brand for Brazil

https://www.futurebrand.com/our-work/amazonia

Partnering with RAI (Integrated Amazon Routes) and Embratur (the Brazilian Agency for International Tourism Promotion), FutureBrand set out to evolve the Brazilian Legal Amazon into Amazônia: a unified, globally recognised and sustainably driven destination brand. One that could honour the distinct identities of its 28 million inhabitants while presenting a powerful, shared vision to the world and unlocking long‑term economic and cultural value.

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  • [–] 12 points 3 months ago

    Partnering with RAI (Integrated Amazon Routes) and Embratur (the Brazilian Agency for International Tourism Promotion), FutureBrand set out to evolve the Brazilian Legal Amazon into Amazônia: a unified, globally recognised and sustainably money driven destination brand. One that could honour exploit the distinct identities of its 28 million inhabitants while presenting a powerful greedy, shared shareholder vision to the world and unlocking long‑term short-term economic and cultural value.

    FTFY

    There's nothing sustainable about large scale international tourism. Nor of Brazil's mass deforestation of Amazonia.

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