I don't think that's the intention amongst any of the people I know who are avoiding US products currently, which is quite a few. We're a relatively tiny population size / economy to the United States, and pretending like we'd have the ability to make the states "suffer" with our actions is pretty silly.

Reasons I've heard tend to vary. Some just don't want to support a foreign country that is acting hostile towards us. Many who are looking at the digital side, are increasingly avoiding US tech because it's ignoring Canada laws and imposing US requirements / ideological crap on us -- the AI tools MS uses to probe peoples OneDrive accounts, for example, banning people based on US government trends. This is similar to some others, who want to remove US products because the US is just unreliable and not suited for anything you rely on anymore, as the availability of anything could be impacted by Trump's whims. The US isn't a stable, reasonable or rational trading partner at this point - as demonstrated by how tariffs are broadcast / set. There's even now a non-zero chance that the US may actually attack other western countries, which previously would be unthinkable -- the foreign influence campaigns in Greenland, and the likely influence campaigns in places like Alberta, as well as the Trump administrations indication of potentially attacking "cartels" in Mexico without Mexican involvement, are easy measures there, as is Trump's own comments about selling sub-standard military assets to allies because "Maybe they won't be our allies forever". Heck, half the USA cheered Musk goose-stepping around and doing Nazi salutes earlier this year, though it feels like a decade ago with all the crap coming out of the states currently.

So long and short, it's more about our own safety and security, than it is about 'hurting' the United States. And for most, it's not something that will go away if you all manage to elect a 'sane' democrat or republican next time around. The merit and temper of your government/country's sorta been exposed, and it'll take decades of 'sane' foreign policy to recover.