I actually like Wendy's, but if they implement this at my local store I'm boycotting. The cost for you to make the food per item doesn't fucking change if there's 1 person in line or 100, just the wait time. It's pure profiteering.

If you still frequent an establishment that does this, you're the problem

I feel like this is one of those memes that in the future historians and sociologists will use to gleam context and the human element to major life periods after the collapse of society as qe know it.

Shit I mean lul

So what happens if the price changes while you’re waiting in line? Will they post the prices to the last car in line or do you have to wait till you get up to order. What about drive throughs that don’t have enough space for someone to get out of line? Are they gonna try to guilt people into paying whatever price they’re given?

Watch me predict the future: There will be sites/apps that monitor prices so you can order at the least expensive times.

The restaurant chains will sue those sites/apps.

maybe some day someone will implement hamburger futures

As long they don't keep the "lowest price" the regular base price, this does have the potential to disrupt fast food purchasing habits. Imagine people always trying to game Wendys to see if they can get the burger cheaper, you'd theoretically see a sine wave develop over a month or so. Then that sine wave would translate laterally as time further progressed and people adapted to the shifting surge pricing. It also has just as much likelihood to ruin Wendy's sales, but time will tell.

If your mom did surge pricing she could buy the whole Wendy's franchise.

Steps to creating your own "Bullish Burger" Stock Market

1. Bulk order just before peak,
2. Resell those orders as demand rises.
3. Profit

I've already long since acquired a severe case of app fatigue to the point that I refuse to order from a place if I'm required to download an app to get whatever price.

Now I'm going to have in person timing fatigue.

You could argue that happy hour is surge pricing already in place, and I suppose that's true, but the perception is that it's a lower price than regular.

Wendy's is presenting this as a higher price than regular.

Im OOTL whats going on?