I've already long since acquired a severe case of app fatigue to the point that I refuse to order from a place if I'm required to download an app to get whatever price.

Now I'm going to have in person timing fatigue.

You could argue that happy hour is surge pricing already in place, and I suppose that's true, but the perception is that it's a lower price than regular.

Wendy's is presenting this as a higher price than regular.