(…) Apple Intelligence was both the worst and best thing to happen to Apple as far as the AI bubble goes.

It was a mass-radicalization of its users against AI – an attempt to cram a barely-functional series of add-ons that nobody asked for in the most-obtrusive way possible, with summaries that were almost immediately turned into memes and a new Siri that was, somehow, even worse than the old Siri.

And I think that told Apple to pump the brakes. It's barely spent anything on capex. It's barely done anything with AI. Despite headline after headline claiming it's "falling behind," nobody can really explain what it is it's falling behind on or why it matters. People hate Apple Intelligence, and I think Apple knows that, and so they're going to jingle the keys for the markets by putting "AI" on stuff without ever really putting their back into it.

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[–] 12 points 2 hours ago

My guess is that Siri sucks because Apple made the calculations years ago of what it would actually cost to make a strong AI product and decided to not participate. They won’t say that publicly because it would require that they publicly admit that Siri sucks and they would never do that.

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  • [–] 4 points 1 hour ago (1 child)

    How are they pumping the brakes on Apple Intelligence when the next major update for iOS will integrate it into almost every part of the iPhone?

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  • [–] 3 points 2 hours ago (1 child)

    But not before giving the LLMs access to some of the most personal data stored on people's devices, betraying their long standing promise of caring about privacy.

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  • [–] 11 points 2 hours ago (2 children)

    Explain this.

    From a regular user’s view, my understanding is that my personal data remains on-device and leaves only with my express action or consent.

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  • [–] 2 points 49 minutes ago (1 child)

    Your consent is still required, but Apple is making promises about anonymity and privacy they simply can't guarantee when sending data to a 3rd party server.

    Apple is using its years of marketing as a privacy forward company just to put one of the worst technologies for privacy a tap away from uninformed users. (E.g. my parents who will tap 'OK' on every popup thrown at them.) After years of headlines of how dangerous consulting LLMs for health concerns can get, Apple launches ChatGPT integration in Apple Health.

    Additionally Apple has made promises to be carbon neutral by 2030, impossible if we start to measure the true cost of Apple Intelligence. Unless of course we just blame that on Google or OpenAI. You know, like Foxcon was responsible for the suicide nets and horrendous conditions in the iPhone factories.

    For more than a decade Apple has trained its employees on supplier responsibilities, ethical code of conduct and marketed their privacy and environmental causes. None of these values are compatible with OpenAI or Google, who are now running Siri and Apple Intelligence.

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  • [–] 2 points 43 minutes ago

    I get your concern and I feel the same way. However, you’ve used concerns as fact when even the link you’ve provided counteracts your argument.

    Guess I’ll wait to see if Apple’s promises match their previous ones they fulfilled when they used ChatGPT for AI. I’ve still found no evidence to the contrary.

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  • [–] 0 points 1 hour ago (2 children)

    Next OS release (around September) will be the built-in Google Gemini partnership. Apple isnt rolling their own AI, and instead will be outsourcing it to a third party.

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  • [–] 7 points 1 hour ago* (last edited 1 hour ago) (2 children)

    They already did this with ChatGPt and were still able to partition my data.

    The explanations/writeups I’ve seen for the next OS suggest the same behavior, although I see concerning parts about how much the AI will be in use on your device.

    Do you have more information on that? I can’t find anything but conspiracy theories but I’m eager to have actual information to back those accusations.

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  • [–] 1 point 42 minutes ago* (1 child)

    What accusation? Apple themselves said they are partnering with Google Gemini. Not all AI queries will be on-device, as some tasks will need more power. Itll then be sent to their "Private Cloud Compute".

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  • [–] 1 point 34 minutes ago

    The accusation that Apple will give your data to Google et al is one you made. You state that queries will be sent off-device but don’t recognize that this is with consent and exactly how it worked with ChatGPT integration.

    It’s a valid fear but not a valid fact.

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  • [–] 2 points 1 hour ago

    So far, that's my understanding as well. That anything that touches personal data remains on device by default and only leaves the device on your explicit commands. Of course I may be missing something, but this feels like Apple eating their cake and having it too, even if the cake isn't as good.

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