Future generations will never experience making this stuff with too little water to create a mixer that hides the taste of cheap booze.
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My guess is they just couldn't concentrate.
Its a shame it has to be diluted.
Water we going to do?
Growing up in the 90s we often had this frozen concentrate in the freezer. But I hardly ever drink juice now, and prefer to eat oranges over drinking juice.
To be fair, we stopped buying their frozen juice around 20 years ago when the off-brand juices became just as good and Minute Maid started putting increased amounts of sugar in most of them (and jacking up the prices of the others).
Then probably 5 years later, we just stopped buying juice altogether and went back to eating fruit and making smoothies from frozen fruit.
Yeah I drank OJ like it was going out of style until I realized it was rotting my teeth and making me fat, just soda with fresher taste (and more acid). They don't give juice to kids anymore. It was a scam. Fruit is awesome tho, I try to eat a couple pieces a day.
My old man was drinking like a gallon of OJ (boomer logic of vitamin C, juice is good for you, etc.) a week until the doctor said he was pre-diabetic lol.
It's amazing how American diets are dictated by marketing agencies from NY. Eggs, bacon, juice, cereal were all marketing campaigns, not organic choices.
People used to eat leftovers and pie for breakfast.
I used to eat this stuff straight from the can, with a spoon.
I guess cornering the market in Frozen Concentrated Orange Juice futures will be yet another anachronism, like taping a show or dialing a phone
The whole frozen OJ industry was based out of Florida, which has suffered a 90% decline in production, thanks to citrus greening disease.
What weird timing. My husband and I were just telling our daughter how there used to be so many different types of frozen juice and now there’s hardly any.
Uses to use these to make a whiskey slush that would take like 3 days to freeze and during the 4th of July weekend we'd have to protect the freezer from the uncles trying to "grab just a cup" early
This is what they get for making "never from concentrate" a seal of quality
It's amazing how well the marketing worked to sell an inferior product for more money.
Turns out when they pasteurize it it destroys most of the flavor, so then they re-add flavor artificially extracted from other juice. "Not from concentrate" arguably, but very highly processed.
Juice from frozen concentrate is still far from as good as fresh-squeezed, but it's a whole lot closer than the "not from concentrate" sludge. And ironically cheaper. It's particularly good slightly under-diluted.
I never cared much for the orange juice, but minute maid frozen lemonade concentrate is amazing. I'm going to miss that one for sure.
They will take my frozen OJ from my cold sticky hands.
When I was a kid, I remember the grocery store freezers had a huge section devoted to racks of frozen concentrates. Now it's just a tiny little space at the bottom somewhere. I guess even that's going away.
Get used to this kids. The economy is shrinking faster than a Republican hard-on when they see 18 year olds with blue hair and nose rings.
It's been at least 15 years since I've bought a can of the stuff. Too much sugar.
I didn't even know they were still around. I haven't seen them in the grocery stores in ages.
I never understood why Americans freeze this stuff? Like we have juice concentrates in the UK, be we just keep them as a liquid in a bottle or as a syrup in a little squeeze thing.
This isn't the same as Robinson's orange syrup. It's literally frozen orange pulp and juice that's been concentrated down by evaporating off the water. It's not remotely shelf stable, but what you get is literally the same orange juice you could buy in a box in the store, at a fraction of the cost because you save on shipping weight and packaging. It's amazing stuff and I wish I'd had access to it back when I lived in the UK.
I think it has the longest life before going bad and it was a popular choice for low income families who wanted to stock up on stuff. I think it also became popular for food banks to hand out as well. Though we’ve moved away from that mostly. I rarely see people buy them anymore and if they do they likely do it by habit because they grew up in a family that used it.
I assume store brands and other brands will still keep making that stuff.
I'm guessing it's because they can't compete with store brands and other cheap competition. My family buys this stuff, and we never pay the premium for the brand name.
My mom bought this all the time. I have never in my life bought this stuff.
Shame. I never bought it but I did enjoy what it brought to the colours and shapes on the supermarket freezer shelf. RIP sideways orange black and white cylinder.
Dang, I often use these for baking if I want to add some flavor to a cake or something. They're fun for mixing into carbonated water, too!
Stopped buying it when they shrank the can years ago.
This news makes me sad I do not have a pitcher to make any juice from concentrate in. No other pineapple juice is as good as frozen minute maid concentrate 😭
No need to panic, folks. I didn't see the Strawberry Daiquiri concentrate mix listed as discontinued. We're gonna be juuuuuust fiiiiiiiine.
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