The only people I hear this sort of thing from IRL are also the ones who struggle to get out and make friends.
Lots of the free "third spaces" are gone. Churches are on the decline. The pandemic fucked everyone's socialization up. This isn't just a dating problem, it's a relationship problem.
Paying for a matchmaking service is not a new idea. Someone with no friends and nothing to talk about besides work is still going to have a limited pool of people interested in dating them, even if they pay for matches.
I seriously think most (not all bc there are always special situations) would benefit from getting into some hobbies and maybe therapy rather than expensive matchmaking services.