It's the kind of coffee a barista might serve you at a corporate chain coffee shop.

Marketing

I was going to say grade 12… but there are probably a fair share of Barista PhDs in this economy.

Slightly more expensive but can't tell the difference, at least according to the barista alternative milks.

I heard it's something related about it being easier to male foam.

They don’t drink much coffee in the UK (mostly tea), so their coffee tends to be subpar. This is marketed as Starbucks-like coffee.