What is preventing people from buying out the store in bulk and reselling outside the store for a profit.
Why are people going to buy it outside the store when they can get discounted price in-store?
If scalpers start being a problem they can have limits?
It is an attempt to help the community for people that contribute back to the community.
The ROI is the lower mental and economic stress on the people, which is what the government is supposed to help with.
It's a service, not supposed to turn profit.
The country spends trillions committing war crimes, they can manage some loses while feeding its own people.