Budget: $120 million [source]

Opening weekend gross: $4 million

Factoring in marketing costs and the theaters taking their cut of the profits, Megalopolis would need to make at least $300 million to break even. I think it's safe to say that's not happening.

It would have been THE worst opening for a $100 million movie ever, had it not been for Pluto Nash's horriffic opening 22 years ago.

Even The New York Times is reporting near-empty screenings of Megalopolis!

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[–] 81 points 2 years ago (2 children)

Literally never heard this movie was being made except for 2 posts here, both of which happened after the movie opened in theaters. Marketing team obviously wasn't doing shit.

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    [–] 79 points 2 years ago (9 children)

    Even adjusting for inflation, Pluto Nash still wins. It opened to $3.5M in today's money.

    I feel like there hasn't been much marketing for Megalopolis. Could be a factor. I'd say the long run time doesn't help, but Oppenheimer counters that point.

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  • [–] 71 points 2 years ago (1 child)

    Oppenheimer had the advantage of people knowing basically what the story was about. The poster for Megalopolis doesn't really tell me what it's about beyond Adam Driver apparently being an architect.

    It's the same reason everything is a reboot or remake: A lot of the marketing cost has already been taken care of with the first movie.

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  • [–] 45 points 2 years ago (1 child)
  • [–] 23 points 2 years ago (3 children)

    Agreed, not heard of it outside Lemmy. Perhaps I’ve insulated myself from ads a little too well.

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  • [–] 11 points 2 years ago

    I've mostly heard about the controversies (the fake AI quotes in the trailer, some alleged #metoo stuff on set, ...). Reviews seem very mixed, some reviewers hate it, others love it, which makes me think some of them just don't 'get' it?

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  • [–] 9 points 2 years ago* (last edited 2 years ago)

    Yeah but usually if something is good, people will want to discuss it. This has gotten no hype, no post release discussion. It's a ghost.

    Really odd for such a big budget movie.

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  • [–] 17 points 2 years ago (1 child)

    This is the second time I have heard about this film, the last time being the release of the first teaser trailer. Studios love to spend 70 million marketing budgets on broadcast TV advertising and completely missing their target audience. In the case of sci-fi, most of us are more responsive to online marketing campaigns and this film has the online presence of an Amish priest.

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    [–] 51 points 2 years ago (1 child)

    This is the first time I'm hearing about this movie, likely terrible advertising plan

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  • [–] 10 points 2 years ago

    Really? I've been hearing about it for months. It was having trouble finding a distributor for theaters, despite the budget and the star power, which was seen as a bad sign. It's being marketed as Francis Ford Coppola's last big budget movie.

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  • [–] 44 points 2 years ago (3 children)

    Maybe if the trailer didn’t tell you how great and misunderstood Coppola and his works have been and how stupid people were for panning them when they came out, more people would have been compelled to see it. Not that it was pretentious, just arrogant to say hey come watch this this sure fire masterpiece. Also it looks like politics mixed with Inception so maybe too much for people to bother right now? Having said all that I would like to see it, just don’t need to go to the theater for this one.

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  • [–] [S] 24 points 2 years ago (7 children)

    Having said all that I would like to see it, just don’t need to go to the theater for this one.

    From what little I've heard, there's a 4th-wall-breaking scene that involves one of the characters interacting with an audience member (the theater apparently has someone come in and participate). So if nothing else, I guess you could see it in theaters for the novelty?

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  • [–] 18 points 2 years ago

    Also, if your paraphrasing is accurate and we’re not playing a game of telephone here, regardless of how past experiences were later treated that’s kinda like saying “you’ll probably hate this unless you’re the kind of person who’ll still only appreciate it once a few critics tell you to in a few years.”

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    [–] 39 points 2 years ago (1 child)

    Are these Studios just getting ripped off by marketing? I literally never saw an ad for this. The first time I saw a trailer for this film was in an article about how bad it was bombing. Where was all the marketing money going?

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  • [–] 34 points 2 years ago (5 children)

    Pretty sad, this was apparently Coppola's drram movie he always wanted to make

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  • [–] 26 points 2 years ago (3 children)

    I wonder if it's any good, all I hear is how little money it made like that means anything to anyone but the producers.

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    [–] 34 points 2 years ago* (last edited 2 years ago) (1 child)

    The trailer made it seem like the kind of pretentiously boring mess that the director seemed to think had some profound message that I tend to really dislike.

    Or put more simply, "Looks like the director set $120 million on fire to win Oscars, not make something entertaining."

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  • [–] 32 points 2 years ago (2 children)

    I still don't know if it was overly pretentious garbage or an enlightening allegory of the current state of the world. But watching it was definitely an experience. The cast is great, and I found it visually beautiful and interesting.

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    [–] 27 points 2 years ago (2 children)

    Promotional campaign brought to you by the same team that worked on Concord.

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    [–] 23 points 2 years ago (1 child)

    It got a lot of controversial press before its release and I can't really recall hearing what the movie is about or it being any good.

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  • [–] 16 points 2 years ago (2 children)

    The worst part about this movie is you can't even see the original in search results anymore. Like it never existed.

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    [–] 16 points 2 years ago

    "... so you see, Borderlands is actually doing just fine in its theatrical release." -Randy Pitchford

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  • [–] 15 points 2 years ago (1 child)

    I have no idea what this movie is about. So I watched the trailer.

    Star Wars Episode XIII: Avengers of Ben Hur?

    I have no idea what this movie is about.

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  • [–] 13 points 2 years ago (2 children)

    I also have zero idea what the movie poster is. It looks like Adam Driver is holding a Pizza Hut logo on a stick in front of the world's most generic mess of golden polygons. I guess that's some sort of construction tool?

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  • [–] 13 points 2 years ago
    [–] 10 points 2 years ago

    "A Fable"

    The pretension

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  • [–] 10 points 2 years ago (1 child)

    The Rifftracks version of this movie is going to be so fire.

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