TLDR:

Puffins pair for life and make 1-2 new Puffling per year, and the Puffling heads into the ocean by the light of the moon. It lives in the ocean until it is time to breed. Except the pufflings are following city lights and getting lost in town. So kids toss em off the cliff into the ocean before dusk and then patrol around town at night looking for nature's failures.

If you live in the northern atlantic see if you can do your part for local Puffin colonies.

YYEEEEEAAAATTT

That sentence however…

Sounds more than OK.

How To Trick Animal Abusers Into Doing Something Good For Nature