Given how crufty Wordpress is, I don't even dare to imagine how bad the Tumblr backend must be that this is seen as an improvement by the developers.
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Remember when Verizon paid a billion dollars to ruin Tumblr and get a fraction of that back for it?
Ruin it by removing porn?
Regardless, many of us who didn't use Tumblr for NSFW content left in solidarity with NSFW content creators, curators, and consumers. There was a very progressive attitude on Tumblr, and trying to impose puritan content restrictions to lure more advertisers didn't sit well with the culture that had been established on Tumblr.
The purpose of fandoms is porn?
This could indeed potentially lead to a future with tumblr on the fediverse. I don't see why not ๐คท
Tumblr announced they were gonna integrate with ActivityPub years ago. Itโs been silence on the topic since then, hopefully this move to Wordpress is a step towards joining the Fediverse.
The link to the original TechCrunch article doesnโt seem to be working, but hereโs a mirror on Slashdot: https://m.slashdot.org/story/407458
The question is whether or not Tumblr users would want such a thing.
I feel like the same thing will happen like when WordPress introduced a (bad) TikTok/streaming clone called Tumblr Live. I think less than 10% of the userbase ever interacted with it, most of the community openly hated it, and the people who did use it largely didn't use Tumblr themselves.
I could see Tumblr users actively finding a way to defederate their blogs from everything Fediverse related.
Wordpress federation is pretty one directional, you can follow a blog from mastodon, but you can't use your blog to follow other people.
I understood you could, with the friends plugin:
If you also have the ActivityPub plugin installed, you can follow people on Mastodon and other ActivityPub-compatible social networks.
Interesting, I didn't realise that.
However I assume they will be migrating them to wordpress.com, which is their proprietary hosted solution, as opposed to wordpress.org, which is the open source software. Plugins don't work on wordpress.com free accounts, only paid ones. I believe outward federation is integrated into .com though.
I guess this means Tumblr is coming to the fediverse?
There has been some signs and rumours to that effect since Mastodon started taking off; I believe Automatttic specifically advertised for ActivityPub developers to work on Tumblr?
But Tumblr moving on to a Wordpress base only opens for the option of federation, if that is even accessible in the Wordpress installation that will drive Tumblr โ as I understand it. Or has the WP-ActivityPub plugin been rolled into core WP without me noticing?
Oh boy my tumblr will be now 518% more hackable!
I believe there is already plans in the timeline to bring Tumblr to the fediverse.

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