They're changing their name to "Aylo", not literal "Total Nonsense" and that makes me sad

With "total nonsense" I expected something like ZyAbct328 or some crap, like a name you can barely find to stay under the radar.

But Aylo? Wtf is The Verge doing?

Aylo is only "nonsense" because you're not used to it. What about Sony? Nike? Lego? Cisco? Adobe? ...

Makes more sense than creating a parent company out of whole cloth and calling it Alphabet.

It'll be hard to hire engineers, managers, and office workers if they said they worked at Pornhub. But if they worked for mindgeek (or Aylo), it's understood.

People think it's all about dicks and orgies at pornhub but imagine the technical requirements serving millions of videos to visitors a day? There's so much tech behind the scenes that even YouTube started stealing features.

I don’t know a thing about adult industry financing but are there investors? Are the moneybags telling them to clean up their image?

This is the best summary I could come up with:

The company says the rebrand represents “the need for a fresh start,” as reported earlier by the New York Post.

“The decision to rebrand the company as Aylo, comes in response to the need for a fresh start and a renewed commitment to innovation, diverse and inclusive adult content, and trust and safety,” the post reads.

“The new brand identity will be implemented across all company communications, marketing materials and digital platforms.”

Even with a total rebrand, it might be difficult to forget some of the major controversies MindGeek has faced.

The company faced severe moderation issues for years, including the presence of child sexual abuse videos.

Visa and Mastercard stopped offering payment services on Pornhub in 2020 due to the presence of “unlawful content” on the platform.

The original article contains 232 words, the summary contains 128 words. Saved 45%. I'm a bot and I'm open source!

whatever

These kind of rebranding moves serve a specific purpose. They announced to the marketing universe a change of name and in turn the marketing universe adopts this new name thus pushing out the old name from relevance in search results or news articles.

This serves the goals of the marketing universe by being fresh and marketable, and serves the needs of the business by allowing them to shed their reputation like a cast-off skin.

The general public loses out because information is now fractured and the continuity is broken.

Aylo, rhymes with "heyo", as in what you say after making a lewd joke.

"Your Mom changed her name to Aylo ... Heyo!"

Everybody is still going to know it's them, and I don't think they can get respectable engineers to work for them. There really isn't any prestige in working there.

They should at least expanded to have another site up for general SFW video content to compete with youtube and produce originals, since they clearly have the tech for it.

Ayyyy

I started a personal lubricant webshop about a year ago. It's called Ayola. Sounds like I was close.

“Diverse” pornographic content sounds horrifying.

I feel like they need broaden their portfolio a bit, I still wouldn't work at one of those companies cause soon enough it will be just like mindgeek in the public's eye. I don't have an issue with adult content. The only issue I have with mindgeek is their push to on device age verification via secure enclave tech meaning it would WEI all over again and you can't verify your age on custom roms or Linux.