It's funny that most people forget OTA TV still exists and that you don't need to pay to see a lot of shows. For the cost of one month's service fees you can get a decent amplified antenna, but if you're near any large cities that broadcast you can get a cheap cardboard-sandwiched antenna for less than $10 and requires no installation. It's cool to see some people are taking advantage of the open spectrum and newer technologies.

Sorry for the stupid thumbnail. It's not my video.

This is interesting. I use OTA antenna tv everyday, almost exclusively. I almost forgot OTA HDTV still uses the mpeg2-ts, similar to the dvd codec. Newer tv hardwares (>2010-ish) all can decode mpeg4, theoretically, since they utilize internet streaming apps and services.
I smell a new format war a comin'.
I say, go right for mpeg4 h.265, or higher. Instead of mixing mpeg2 and mpeg4, like the video demonstrated. Because no way am i going to "buy" a DRM-protected thing for every broadcaster.... I'm currently pulling-in 20+ stations.

And that may be the other format war... to pay or not to pay.

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I am not really sure what ATSC3.0 brings that 1.0 doesn't have besides the codec features. I doubt it adds much on the bandwidth side.

What about the intrinsic quality of the broadcast programs? Shit stays shit even at 8k resolution