From LIFE Magazine
Yeah, those dudes are gonna fuck.
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1950’s. It’s literally right there in the bottom right. 50’s. Not 40s.
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Beer-Curious
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That is one handsome dude.
In that old-timey radio voice
"Now fellas, we all know that one handsome devil neighbour of ours that we wish we could hold tight on a cold night instead of our nagging wives. Well, that's where Schlitz beer comes in! Schlitz beer - lower your hunky neighbours' inhibitions against your homoerotic advances!"
Buddy's just got a dozen glass beer bottles loose in a paper bag.
I wasn’t sure if they still make Schlitz, but it looks like they do, now from Pabst Blue Ribbon
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