uBlock Origin maintainers have decided to stop continuously updating filters specifically to keep up with Facebook’s latest ad-blocking countermeasures.

Existing filters will remain, but new Facebook techniques may eventually bypass them. The decision highlights the ongoing cat-and-mouse game between ad blockers and advertising platforms.

Read more: https://digitalescapetools.com/2026/08/ublock-origin-stops-chasing-facebook-ads.html

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[–] 181 points 4 days ago (2 children)

So...continue to not use Facebook?

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  • [–] 109 points 4 days ago (3 children)

    Just block the whole site 👍

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    [–] 43 points 4 days ago

    how about just ".facebook" into filters lol. That is one big ad in the first place.

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  • [–] 63 points 4 days ago* (3 children)

    While facebook is a nightmarish cesspool, this sets a bad precedent.

    If ad companies learn that all they have to do to get around ad blockers is rapidly change their system until developers give up, all of them will do it.

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  • [–] 31 points 4 days ago (3 children)

    The kind of places that pour those kinds of resources into fighting Adblockers aren’t worth going to. The more people drop them, the better off they’ll be.

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  • [–] 16 points 4 days ago (5 children)

    Yes, but then what is the point of an adblocker if it doesn't work the moment a site doesn't want it to?

    This is ceding the fight. There's no way of spinning this that hides the fact it's another sign of the open internet losing the war - hard.

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  • [–] 22 points 4 days ago* (1 child)

    Got to pick your battles. Facebook is a trash website that literally Pays nazis to make posts. I say the nazis can just deal with their ad riddled cesspool.

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  • [–] 4 points 3 days ago (3 children)

    And despite that I still have to go there to find out when a particular business is open, or keep track of upcoming shows for the local wrestling promotion we watch, or if I want to buy or sell anything second hand in my local area because everyone here uses marketplace.

    I can hate Facebook all I want, but enough people use it for things that I need that I'm ultimately forced to engage with it at times. I can avoid it as much as possible, but I can't avoid it completely.

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  • [–] 6 points 3 days ago

    Except that it's specifically going to be sites like Facebook and Youtube - sites with total monopoly over key services - that will put the effort into evading ad blockers like this. Yes, obviously, if everyone dropped those services and moved to a competitor then they wouldn't have a monopoly, but we live in reality and that's simply not going to happen overnight.

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    [–] 29 points 3 days ago (1 child)

    Honestly I think the intersection between facebook users and ublock origin users is nearly 0

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  • Facebook is one of the most scummiest companies in the world.

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  • [–] 52 points 4 days ago (1 child)

    I don't really use Facebook but the fbpurity extension is still updated and actively updates to block ads: https://www.fbpurity.com/

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  • [–] 31 points 4 days ago

    If you're a Facebook user, don't. That company sucks. Stop using it. Tell others to not use it.

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  • [–] 11 points 3 days ago

    If you're using UBO, why the fuck are you on Facebook to begin with? That's step 1, lose Facebook.

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  • [–] 21 points 4 days ago (1 child)

    Everybody here is saying just don't use facebook, but doesn't Facebook have ads on other websites as well, just like Google Ads? Are those going to start evading Ublock as well?

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  • [–] 26 points 4 days ago (9 children)

    Oh no... anyway.

    I mean really, who uses FB anymore?

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  • [–] 14 points 4 days ago (7 children)

    Unfortunately all the good deals are on marketplace.

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    [–] 15 points 4 days ago (4 children)

    People will still use Facebook because of Facebook Marketplace, Facebook Pages of restaurants, festivals, celebrities or simply stubborn uneducated friends and family using Facebook

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    [–] 21 points 4 days ago

    Its going to be tough to continue not using facebook for 20 years now

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  • [–] 15 points 4 days ago (1 child)

    This is when the community needs to come together and double down on creating filters for Facebook. If Facebook gets away with overwhelming adblock developers until they give up, other ad networks will follow.

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  • [–] 13 points 4 days ago

    Fair decision, doctors pull the plug on brain dead patients all the time.

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  • [–] 11 points 4 days ago

    I don't have the impression Ublock worked well on Facebook even before this decision. No wonder, the site is a design mess even from the user's perspective.

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  • [–] 11 points 4 days ago (2 children)

    What's stopping YouTube from overwhelming the maintainers in the same way?

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  • [–] 4 points 3 days ago

    I wish my HOA would leave facebook groups, I'd be more than happy to be done with the platform.

    I literally sign in once every couple weeks, check the neighborhood status and sign back out. I don't even have it on my phone anymore.

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  • [–] 9 points 4 days ago (1 child)

    Will this mean Facebook ads will load on other sites, or does this only affect the Facebook pages directly?

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    [–] 7 points 4 days ago

    I deleted my Facebook account in 2014. At this point I longer have no account than I had one

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  • [–] 3 points 3 days ago

    Even then it was never all that effective. The only real solution I'd ever found was the FB Purity extension, unfortunately it seems like the developer may have passed away or had some significant event happen. They went from regular updates and daily interaction for like 15 years to completely vanishing 7 months ago.

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  • [–] 4 points 3 days ago

    Which means Facebook will be using its tricks elsewhere to see ads.lovely

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