Generally these kind of websites turn into companies that take hush money to delete bad reviews, eg glassdoor/yelp
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Reopen The Consumerist.
They famously gave EA the "Worst Company of the Year" award, complete with a golden poo. Although that was subjective (there's definitely worse companies), it had an impact.
There's buycott, might be similar
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So, a name and shame kind of site?
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