Ooooh I get to be the know it all asshole who says this and the runts flavor banana don't taste like banana to us because we're used to the modern dominant banana cultivar, the Cavandish, while the inventor of Runts and Laffy Taffy were familiar with the then dominant banana cultivar, the Gros Michele!
The Gros Michele was swapped out as it was plagued by blight and the Cavandish was resistant to this kind of blight. Nowadays, the Cavandish is also starting to show signs of mass blight issues and some growers are considering switching back to the Gros Michele to combat that!
Edit: Whoohoo! I'm wrong and I learned new things!
Bananas are a mono-crop. There was a disease in the latter half of the 20th century that threatened all bananas on the planet. A particular strain survived called the Cavendish. It is what you NOW think of as a banana. The candy tastes like the way bananas used to taste.
He did find that the artificial banana flavor tastes the way gros michel bananas smell when they're very ripe, though. So I don't think it's wrong to say the flavor is based on the gros michel rather than the cavendish, it's just that flavor is a really complex equation and artificial flavors tend to fail to capture the totality of the experience.
This is the same reason tomatoes are borderline impossible to emulate artificially. Instead of one or two volatile chemicals that create the aroma, there is something like twenty different compounds that makes tomato-flavour.
I have never had fake grape flavoring that didn't taste like some kind of soviet-era urinal cleaner, is that just a me thing? Do people really like grape flavouring, and my dislike stems from a horrible repressed childhood trauma or something?
My friend and I ordered dried Gros Michel from the same vendor Hank ordered after watching his video. They do indeed smell like banana candy. It tasted great!
Can confirm. I went on a banana adventure during the pandemic where I ate nearly 10kg of all sorts of different bananas, including the "Big Mike". I learned the Cavendish is a shit banana and we've been cheated out of superior nanners for decades.
Isoamyl acetate, the chemical which is traditionally used for artificial banana flavor, was first synthesized in the UK where it was marketed as Jargonelle pear flavor. Companies importing it to the US believed that the American public wouldn't be interested in pear candy, so they decided to call it banana flavor instead.
Also, as an aside, Lecroy now sells "sunshine" flavored sparkling water which I'm 90% sure is flavored with isoamyl acetate. I think they just decided to lean into the fact that it tastes distinctly fruity, but not like any one fruit in particular.
They usually single out one or two compounds out of dozens which make up the flavor profile, pair it with citric acid and sugar in whatever ratio, and call it good. If they actually synthesized a complex, realistic fruit taste, your laffy taffy would cost about as much as a fine bottle of perfume, which is where they DO pull many compounds together to create an immersive profile.
It might cost as much to make as perfume, but for that kind of "luxury" shit the retail price and the cost of producing the product are entirely separate. Perfume is cheap to make too, it's the brand that's expensive.
Got the process backwards. The early flavoring was designed by finding something with a strong scent or flavor and then labeling it as whatever they thought it was closest to or would sell best.
Less "finally, this tastes like banana" and more "I bet no one will complain if I call this banana".
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