It's the Metallica problem all over again. Piracy spread their content and made it popular; now they want to squeeze every last dollar out.
Most of the money 'lost' to piracy is money that never existed. With fragmented streaming services one picks what they are paying for and needs to find a way to watch the rest.
It's not "damage"
At best it's "potentially missed revenue"
But by calling it dammage, it sounds inherently like a crime that needs to be prevented. As if someone broke an accountants favorite pen or calculator. They'll have to spend additional money to replace the damaged item, actually costing them something. That helps them get law makers and enforcement on their side.
But potentially missed revenue sounds very different. That sounds like they have some marketing research to do, in trying to sell their product. Which is difficult to get sympathy for.
No wonder they chose the word "damage". And the news media goes with it, because they have a similar interest. Their also trying to make money selling raw intellectual property.
Yes, counterfeit goods. Because not only is it entirely plausible that the manufacturing and material cost a small leather bag approaches the sticker price (eg Louis Vuitton) but also, the person who paid $200 for the knockoff is confused and easily would have paid 10-20x more for the same item, made in the “right” factory.
I'm not convinced fake goods cause that much loss to the economy either. If anything the availability of cheaper versions of "luxury" products is probably just affecting sales of the products designed to be sold at that price point rather than loosing sales of the full price items. Ultimately unless people are hoarding cash in the bank their money is being used for goods and services within the economy, more likely to the benefit of the local economy.
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