For the first time since 2005, annual average meat consumption in the Netherlands fell below 75 kilograms. The 2024 figure ended at 74.4 kilograms, according to data released Wednesday.

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Still, meat consumption in the Netherlands has fallen by 6 percent compared to the peak year of 2009, according to the Wageningen study. The scientists who conducted the study indicated a "slight downward trend."

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“That 6 percent could simply mean the difference between profit and loss." Molenaar said he expects the trend to continue, especially since supermarkets pledged last year to sell more plant-based proteins.

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[–] 7 points 9 months ago

Good. 74kg to go.

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  • [+] 5 points 9 months ago* (last edited 7 months ago)
    [–] 1 point 9 months ago

    The price increases seem to have had some impact. But it is very minimal, as the article mentions (a 6% drop from 2009 to 2024)...

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  • [–] 1 point 9 months ago

    74,4kg in a year equals to ~203.83g a day.

    It basically means having a meat based meal every single day.

    Now, this average isn't the most useful piece of data, that's for sure, but there is definitely a lot of room for improvement.

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