For the first time since 2005, annual average meat consumption in the Netherlands fell below 75 kilograms. The 2024 figure ended at 74.4 kilograms, according to data released Wednesday.

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Still, meat consumption in the Netherlands has fallen by 6 percent compared to the peak year of 2009, according to the Wageningen study. The scientists who conducted the study indicated a "slight downward trend."

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“That 6 percent could simply mean the difference between profit and loss." Molenaar said he expects the trend to continue, especially since supermarkets pledged last year to sell more plant-based proteins.