I think we do this because of the school system, fast moving trends and technologies, and lastly marketing campaigns.
The school system does a good job keeping everyone separated by age. So different classes will often have different trends and might compete against each other. Then once out of school, people still have this framing.
There are also real differences in how I experienced childhood versus other people when they were kids, with internet and cellphones not being prevalent like today. Also certain events like 9/11 and Columbine caused a lot of national conversations. It felt unique to my experience and so I want to share and contrast that with others. We all have a shared human experience, and it's interesting to find commonalities and differences in that. Which is probably why OP posted - the shared human experience of getting old and what we might look like.
And last, I think a lot of the simplistic, controversial stuff just comes from advertisers trying to make people feel insecure so they can sell them something.