It isn't though - this is an industry group that helped vet platforms... given how Musk responds to people pulling their advertisements from the platform this is probably actually counter productive... also the Streisand effect.

I think that part of the problem for musk is that advertisers were paying attention to the findings and they may have influenced some to stop.

No idea. Last I checked it was a letter of the alphabet. Microsoft used the letter as part of a name for a game console, but they weren't stupid enough to try to use a single letter for an entire name. Only a complete fucking moron would try to force some dumb shit like that onto the public.

Maybe they are referring to the social media company Muskrat bought and is driving into the ground by making it a haven for fascists. But that company was called Twitter.