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Sydney discussion thread for the week of Mon Apr 22 2024 (aussie.zone)
submitted 2 years ago by [M, B] to c/sydney@aussie.zone
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[–] 1 point 2 years ago (1 child)

I want to start my own departments insta account to do some Guerilla advertising. Is this a bad idea? Like from an HR or marketing perspective?

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  • [–] 1 point 2 years ago (1 child)

    It might be bad if it gets your fired I guess. What are you selling?

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  • [–] 4 points 2 years ago* (last edited 2 years ago) (1 child)

    @maniacalmanicmania @WhimsicalWood I'm not an employment expert, but generally setting up unauthorised social media accounts for your workplace is a pretty good way to get fired.

    At the very least, it's kinda risky.

    Are you in charge of social media at your job?

    Playing devil's advocate for a moment: It could be seen as making representations on behalf of your company when you're not authorised to do so.

    Even ifyou set it up as an anonymous "fan" account, you could be in for a world of trouble at your work if it gets linked back to you.

    Also, is this a big business or a small one? Many big businesses have a whole heap of branding and tone of voice guidelines, as well as things like sign-off processes for external comms.

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  • [–] 1 point 2 years ago* (1 child)

    Definitely run it up the command chain, even if it's an email outlining what you would be doing.

    Anything that touches external to the company has potential legal issues. Or you might be jumping all over someone's turf without realising it....

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  • [–] 3 points 2 years ago* (last edited 2 years ago)

    @No1 It's almost certainly jumping on someone else's turf if social media is not your responsibility.

    Your company probably already has social media accounts. It's someone's job to maintain them.

    The way you setting up social media accounts without asking them is likely to be read is: "I think you're incompetent at your job and I'm deliberately undermining you."

    Worse, if that's the case, it could also be interpreted at undermining your boss.

    If I were in your position, what I'd do is pull together a detailed pitch deck in PowerPoint outlining why the business should use Instagram, the potential benefits.

    Then ask to have a meeting with the relevant stakeholders where you present it, and offer to manage it yourself.

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