I am so puzzled by this. I've been using the Internet for 30 years, and in early 2000 people were much more standing up to principles. The greatest example was when digg changed how it operated with v4, people left it overnight. Now they prefer to be fucked over and don't have any intention of changing it, and excuses are really lame like "alternatives are too hard".
I think Yuval Harari was right and social media figured out how to hack our brains and control us.