Digg used to look like this: http://web.archive.org/web/20100603035130/http://digg.com/
They updated it to this: https://web.archive.org/web/20101231083935/http://digg.com/news
And basically reduced the amount of user-content, to promote... their own stuff? I don't remember what they replaced it with. Users got pissed; left for Reddit.
Now it looks like a typical corporate website: https://digg.com/