Reminder that good is not the enemy of perfect. It is much easier to convince 100 people to eat 10% less meat than to convince 10 people to become vegetarian.
I've started eating vegetarian several days a week and all it's done is introduce me to some amazing tasting food that I haven't tried before because of the dumb stigma that vegetarian means not tasty. I find that I enjoy some of these vegetarian dishes more than it's meat counterpart because it's not ruined by tough overcooked tasteless meat.