Yeah, gotta sell those toys somehow I guess. I didn't hate it. I think it'll take a bump or two as time goes on to lose functionality when narratively convenient like always it isn't that big of a deal. It took the Doctor forever to do his Penny Crayon routine too. In a real emergency he'd still be best just running like usual.
I think it was purely just to set up for the new Disney+ fans he's an advanced alien with a magic wand. And to shift as many units of the screwdriver before Christmas before it gets a downgrade.
If the show is proven popular, I wouldn't be surprised for them to deepen the deal and to start seeing merch even appear in the Disney parks.