Truer Words have only been spoken by whoever wrote the book from which AI stole the idea that you just pasted here for me but that I have heard or read previously somewhere....
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Amos Tversky: Known for his work on cognitive biases and the framing effect.
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Daniel Kahneman: Known for his work on behavioral economics and the concept of loss aversion.
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Richard Thaler: Known for his work on behavioral economics and the concept of nudges.
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Herbert Simon: Known for his work on behavioral economics and the concept of bounded rationality.
Oh man, that's interesting.