For sure they are hiding the shape. I still wouldn't bet there's a reasonably shaped front end under there.

I sure hope so.

It's definitely foam blocks to obscure the shape. We use them for camo all the time.

That's my impression of the photos too.

Are you saying they're hiding a gently sloping hood under there?

seems likes it designed to entice would be f150 customers.

our BYD has a 360 camera which is beyond fantastic

Pickup buyers want intimidating asshole designs.

You do if you want to evade American passenger car emission and pedestrian safety regulations since it's a "light truck".