Those 33% do want to pay for it. Just NOT MORE. But they do want to pay. Why do you keep saying they don't want to pay for it when the text says 83% are ready to pay for it? And somehow you still insist that it's everyone else who's wrong.
Here:
83% want a domestic alternative, one in two (50%) would pay more for it. 83-50=33. 33% is one third.
"โฆSo, a full third want a domestic alternative, but not to pay for it?".
Those two statements are contradictory.