"Smoke-free" in this case means fewer than 5% of people smoke daily. As of 2025 that figure stands at 4.8% in Sweden
The proportion of daily smokers dropped from 16 to 4.8 percent between 2003 and 2025, according to the new report.
Meanwhile, Sweden has seen a sharp increase in the use of snus in recent years β the small nicotine pouches popular in Sweden β a factor that the tobacco industry often highlights as a major reason for Sweden's low proportion of smokers.
Fewer smokers is good of course, but I am not sure if the consumption of tabacco is really going down significantly. It rather seems to be moving from cigarettes to snus, which I'm not sure is a good thing.
Snus is banned in the rest of the EU. Sweden has an exemption on that ban, which they pre-emptively carved out when they were in talks for joining the EU