Toney is also ethical chocolate as the aim is to make the chocolate trade more fair for chocolate farmers. That's also why it's a bit expensive and it's why it is divided the way it is. It's a symbolic representation of how unfairly the chocolate industry distributes the wealth. Next time you buy a Toney bar, try and read the text inside the wrapping paper. Their mission is stated there if I remember correctly.

But you can break off fun, quirkly-sized chunks!! Didn't I see somewhere it was supposed to be a map of something?

Also, I had no idea until this post that it wasn't made in the US. I love Chocolonely.

Edit, from the Chocolonely site:

Why are your bars unequally divided?

It doesn’t make sense for chocolate bars to be divided into equal-sized chunks when there is so much inequality in the chocolate industry! The unequally-sized chunks of our 180g bars are a palatable way of reminding Choco Fans and Serious Friends that the profits in the chocolate industry are unequally divided.

And in case you haven’t noticed, the bottom of our bars depicts the West African coastline. The chunks just above it represent the Gulf of Guinea. From left to right, you have Côte d’Ivoire, Ghana, Togo and Benin (terribly politically incorrect, we know, but we had to combine them to create enough space for a hazelnut), Nigeria and part of Cameroon.

I'd gone through about three bars (not in one sitting, lol) before I realised it's not Tony Chocoloney, it's Tony ChocoLONELY. And I felt bad and sad.

I still really want to visit their shop in Amsterdam though.