Let's start with:

we will not be collecting any data without customers permission

we will not force any updates on our customers

we will stop changing things for the sake of changing and we will pay you 100 euros for every nonsensical movement of options between menus, change of font you didn't ask for, change of start menu location

we will not be forcing you to log yourself in if you need help. In fact we won't require any login at all.

we will not be pushing inferior solutions if the existing solutions work better