At some point we should have a serious discussion about what does it even mean to be a European company, to put in focus a common idea, even if it has blurry edges and if it doesn't translate neatly in all situations.

We're discussing smartwatches, and Suunto gets shut down for being headquartered and operated from Finland BUT owned by a Chinese holding.

At the same time Garmin is a Swiss corporation, but run from Kansas, so that's not European.

And all all all smartwatches are made in China anyway. Maybe I should make a post.