One could say that their advertisement is - simply clever. Bot I might be biased Czech citizen.

There are some simply clever ideas indeed, like

• 5 little knobbies at the bottom of the drink holder, so you can open a bottle of water with one hand without looking
• a little umbrella in the door/under seat, because we never have one handy if needed
• ice scraper in the fuel cap, accessible from outside and can be stored when wet
• little plastic flap at the inside of the windshield, which can hold the parking tickets
• standard wall plug between seat
• ...

The usermanual even has a section with these simpy clever things ;-)

They're nice practical cars and good value for money but a bit boring. I test drove a few recently but went for a faster VW Golf in the end because the Skoda's were a bit too bland. Same issue with Kia.