Changing their plug design with every new generation of products has created a lot of e-waste as the older plugs are no longer usable, as well as some countries have deemed this practice as a form of planned obsolescence which they have policies/laws against. So the EU basically told Apple that if their new products didn't switch to a universal standard plug design (currently being the usb-c), then they would not be allowed to sell them in Europe. I'm guessing Apple is now trying to pass this off as their idea.
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