having a moment here in gnome
to everyone pointing out that this is for touchpads;
a: it's awful on that too
b: note the mouse in the example given
Actually "natural" gets a pass from me. It doesn't feel right just because we got used to the opposite.
Imagine a paper scroll on rolls. If you slide the top of the roll upwards - the paper goes up, and you can see more bottom content. The exact opposite happens when you scroll the mouse wheel with default config.