Also doesn't help that these companies pass around money with eachother and government entities all the time so they don't tecnically need any of our business to function. Which enables them to pull this kinda shit and wait for us to get mad enough or to put up with it.
My concern in the long run is that over time the newer generations arent going to ever learn/know how freeing personal computing used to be. They'll gradually put up with worser and worser and this intrusive encroach on our technological freedom is going to look terribly different in the coming decades.